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The almighty “benefits package” is one of the chief reasons people work for an organization rather than themselves. Yet, remarkably, benefits are among the least understood aspects of the job — before, during and after employment. Is it because not enough time is devoted to explaining them? Or is it because the information we get [...]
It’s Week Two of a new year, and have you written your crisis communications plan yet? Perhaps you’ve made a few resolutions, made a list of business goals, new targets, or even prepared your taxes (…or not). But in the midst of all this tidying, promising and preparation, don’t forget to organize for the worst. [...]
One of the first rules of marketing is always be different. Stand out. Be bold. Be innovative. Go against the grain while your competitors drown in their own sea of sameness. In the past week we’ve seen two very telling examples as we barrel toward the Holiday season and Black Friday. One retailer is [...]
Herman Cain thinks he’s giving answers but the press isn’t satisfied. Is the public? Despite a week of swirling sexual harassment allegations dug up from his past, Cain still holds top place among GOP presidential contenders. The latest ABC News / Washington Post poll puts him one point ahead of Mitt Romney – the once-steady [...]
Never lie to journalists. Never. I repeat – do not dupe, lie, or mislead journalists unless you want to burn a bridge forever. For whatever reason, bloggers are still considered an “enigma” by publicists. Many PR types aren’t sure how to approach them. Mistakenly, they don’t follow the same protocol that they would with other [...]